Marketing 101 Workshop, it’s happening!

What I am about to say may not be for you, but it may be for someone you know. So don’t be mean, tell them about this and have them email me.

I’m writing this post to let you know about a course I’m running. Watch out, there’s a catchy title ahead – “Marketing 101 – How to tell people what I do, not be sleazy in how I tell them and get more clients!”

What will we be covering? Great question, well we’ll be looking at the following:

• Figuring out what makes you awesome – your USP is what makes you different and better and cooler than the other guys. It makes potential clients think “Hurray! This therapist/nutritionist/osteopath has the exact solution to my problem…I’m calling them right now!”
• Who’s buying what I’m selling? – Once you know what makes you awesome, you’ll need to find the people who want to buy what you’re selling immediately, if not sooner. If at the moment you’re saying “I’m a massage therapist, I’m looking for people who need massages”…well that’s not quite cutting the mustard. Your target demographic is much more complex than that we I’m going to help you find it.
• What do I say to these people? – here’s a big clue, your potential clients have one question on their mind when they look at your website or brochure. Answer that question and you’re golden.
• Okay. Now how do I do all stuff? – here’s the part where we look at the tools you can use and the strategies you can put in place to market your mojo. Even if you’re an introvert and you hate the phone.

Sound good? I hope so! We’ll try and cover all this in an hour an half…bring a note pad, bring pens.

Who’s this for – anyone working for themselves, anyone without a marketing department, anyone who wants more clients. As you know, I’m a psychotherapist but I spent 10 years in marketing and PR before I retrained (google me…seriously…my name is still on some press releases out there!) and I’ve been putting what I know about marketing to use in developing my own private practice. Who might want this? Yoga teachers, nutritionists, pilates people, cool/creative/freelance-y people…if you’re hustling your services, whatever they are, you need to market them.

How much does it cost? Well, a mere £25 is all. If what you learn brings you in one client it will have more than paid for itself. Plus it counts as continued professional development and that stuff usually costs crazy money!

Spaces are limited, by all means deliberate but don’t miss out! It’s all happening on 5th May at 41 Fitzroy Square, London W1T

Email me to book or if you have any questions

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